Search Engine Optimization (SEO) – Why SEO & Google Matters

SEO (search engine optimization) is the process of “optimizing” a website or specific page of a website to make it rank higher amongst search engines, such as Google, Bing, Ask.com and Yahoo!, for a specific keyword search term.

Each search engine has a different algorithm, which considers many different aspects of a website (i.e. word count, anchor links, page title, etc.), which determines a websites compatibility and rank when returning organic search results.

Why It Matters
If your website ranks #1 on Google for your keyword search term, you have the greatest chance to get a “click” because more than 33% of people click the first result, followed by roughly 17% for the 2nd rank and roughly 12% for the 3rd rank.

The lower the rank the worse your CTR (click through rate) click through rate becomes. Page 2 results show us, Rank 11 = 1.11%, Rank 12 = 0.85%, Rank 13 = 0.70%, Rank 14 = 0.57% and Rank 20 = 0.29%.

Why should I care about Google?
You can employ SEO strategies for any search engine you’d like. But it makes sense to go after the largest search engine because your ROI will be greater considering the amount of traffic the world’s largest search engine controls.

As of March 2012, Google controlled 77.02% of all search, an increase of over 4% from April 2012. Yahoo! Controls 11.56%, Bing controls 9.59% followed by Ask.com at 0.95% and AOL at 0.89%

See why it literally pays to be on Google’s first page results?

We hope you are planning if not already implementing your own SEO strategy. If you have any questions or need any advice, please don’t hesitate to contact us at (818) 861-7092.