Independent marketing consultant for multiple clients in almost every medical specialty, from dermatology, plastic surgery, orthopedic surgery, gastroenterology, otolaryngology and everything in between.

Marketing Consultant for Medical Practices

  • Directing marketing and branding overhaul including logo, menu of services, on-hold phone message, pre-op and post-op patient materials, patient letters, custom waiting room DVD reel, before/after picture books, and entire website redesign
  • Strategizing ways to increase gross income and develop non-doctor income, including marketing campaigns and events.
  • Implementing process improvements including phone training, pricing policies and scheduling to regulate patient flow.
  • Managing social media on all fronts including Facebook, Twitter, all doctor review websites, RealSelf, makemeheal, and more.

Marketing Consultant for Dermatology and Aesthetic Companies

  • Improvements to the overall business model and developing strategies to generate more revenue
  • Marketing development including logo, copywriting, product packaging, POP displays, sales presentations, product brochures, video reel, website, and managing all social media including blogger outreach, link exchange, SEO and more.
  • Manage product launch in segments such as COSTCO, Krogers, COOP Pharmacies, and
  • Working with key luminaries and finding potential collaborations with complimentary companies.
  • Develop sales execution strategy, marketing roll-out plan and follow through with implementation


Medical education and marketing communications company

1. National Sales Manager / Journal of Drugs in Dermatology(JDD) – Peer-reviewed medical journal

  • Directed all sales for the company, which included JDD print advertising, reprints, bulk and sponsored subscriptions, educational CME and marketing supplements, website advertising, international sponsorships, and digital edition sponsorship.
  • Responsibilities included lead generation/follow-up, proposal/grant writing, overseeing all sales/marketing materials, contract negotiation, sales closure and coordinating with production, marketing and editorial, and attending 14+ conferences per year.
  • Managed 250+ opportunities from a network of 1,000+ clients including pharmaceutical, device, cosmetic, and agencies.
  • 2008 sales = $2,221,153 (250% increase over 2007 sales), 2009 sales = $2,409,850, 2010 sales = on pace $2,550,000 year end

2. Associate Editor – National Sales Manager / The Derm Directory – reference book of dermatology products

  • Managed everything from 1st edition – 4th edition, including creating and refining the books concept, layout, content, graphic design, marketing literature, sales aids, advertisements, direct mail, conference promotions and sales strategy and execution
  • Developed entire website including content, design, flow, and specs for programmers
  • Sold $167k year 1, $250k year 2, $326k year 3, and $348k year 4

3. National Account Manager / Physicians Continuing Education Corporation (PCE)

  • Conceptualized multidimensional learning programs; live symposia, enduring materials, multi-media programs for physicians, nurse practitioners, physician assistants and residents in Dermatology, Plastic Surgery, and non-core specialties.
  • Tasks included research for educational needs, managing program faculty, program development, securing CME accreditation, grant writing, budget, sales closure, and post-program evaluation for reconciliation reports.
  • Summarized program internally to coordinate with production, marketing, and editorial to ensure successful implementation.


Start-up pharmaceutical and medical device development company

Director of Marketing

  • Completed product development for Restoral®, from initial concept, market research and ingredients testing, to developing logos, packaging, labels, patient guides, sales aids, tradeshow booth, website, and entire marketing campaign.
  • Hired and managed graphic designer to create corporate DDC logo, business cards, letterhead, and marketing literature.
  • Performed market research in Orange County to find a market niche and prepare for a national sales force
  • Worked directly with manufacturers, private labeling companies, printing companies, regulatory advisors, lawyers, and editors.


Pharmaceutical company marketing Levulan® Kerastick and BLU-U ® for the treatment of actinic keratosis and acne vulgaris

Sales Representative – Orange County, San Bernardino, and Hawaii

  • Managed 150+ established accounts and generated new accounts with Derms, Plastic Surgeons, and emerging market MDs.
  • Initiated and finalized negotiations to get Levulan on the Kaiser formulary in California and Hawaii
  • Provided extensive clinical training and marketing support with doctors, PAs, and nurses, and at 20+ national conferences.
  • Achieved #1 rep in sales for the Western Region for Q1, Q2, and Q3, with over $700,000 sales each quarter.
  • Accomplished 100% sales increase in the first month, 150% to quota in Q3, and #1 rep for Levulan volume increase in 2006.

Marketing and Inside Sales Specialist

  • Launched and managed device service contract program. National sales of $200,000+ in 4 months, 100% telecommunication.
  • Created multi-ad product campaign, corporate advertisements and sales aids from graphic design through regulatory approval.
  • Attended various conferences to analyze show performance and ROI, as well as provide strategic reports to marketing.
  • Part of a customer service redesign project: developed brand new processes, training tools, and revision of all SOPs.
  • Covered 3 open territories as ‘inside sales’ resulting in $330,000 in sales and 59% sales increases vs Q1 2005.


International direct sales firm that markets CUTCO® Cutlery

Senior Field Sales Manager

  • Utilized referral leads to set up in-home appointments to present the products, answer objections, and complete the sale
  • Attended 10+ national conferences, learning time-management skills, consumer psychology training, and negotiation techniques
  • Achieved position as one of the top 25 sales reps in the country in 2000 (out of 10,000+ reps) – all while in high school!
  • Overall personal sales volume of over $170,000 with a 93% closing rate and $485 average sale
  • National Team Building Champion 2001, All-American Scholarship 2000, Academy of Champion 2001, Standard of Excellence 2000




Bachelor of Science in Communications, concentration Advertising, minor Neuropsychology


  • PC and Mac; MS Office, Adobe InDesign, iMovie, Keynote, WordTracker, HTML, Facebook, Twitter, Salesforce and Nextech
  • Conversant in Spanish, Read and Write Hebrew


  • Ambitious, resourceful, organized, responsible, friendly, multi-tasking, intellectual, outgoing, hard-working, patient and creative
  • Excel in time management, teamwork, adaptability, steadiness under pressure, meeting deadlines and problem-solving
  • Very strong communication skills and equally strong organizational skills


  • World traveling with a focus on 3rd world countries, reading, science, gardening, home-improvement, tennis, playing the piano, chess, the beach, and my puppy named Charger


  • Maui Derm Feb 2017, Maui Hawaii
  • Virgin Derm Jan 2017, Virgin Islands
  • Artas User Meeting Sept 2016, Barcelona, Spain
  • Artas Dinner Symposium August 19, 2016, San Diego, CA
  • Artas User Meeting April 2016, Phuket, Thailand
  • Scale March 2016, 2 lectures, Nashville, TN
  • New Derm Live Sept 2015, Hollywood, CA
  • Scale March 2015, Nashville TN
  • Maui Derm Jan 2015, Maui Hawaii
  • NPPA Maui Derm Sept 2014, Boston MA
  • Scale March 2014, Nashville TN
  • ASCS March 2013, Las Vegas, NV



  • Maximizing a Facebook Presence
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Contact Risa at Goldman Marketing Group Today