How To Manage Negative Feedback

We live in a time of interconnectivity and engagement, much thanks to the wonderful world of social media. Online engagement and client feedback is rapidly becoming increasingly important, especially as customers turn to online sources to find reputable practices and reviews. It is 2012, and word of mouth now travels at the speed of light. […]

Search Engine Optimization (SEO) – Why SEO & Google Matters

SEO (search engine optimization) is the process of “optimizing” a website or specific page of a website to make it rank higher amongst search engines, such as Google, Bing, Ask.com and Yahoo!, for a specific keyword search term. Each search engine has a different algorithm, which considers many different aspects of a website (i.e. word […]

A Great Way To Cross-Market Your Practice

Doctors have a wide array of services they offer, but many patients don’t know everything their doctor has to offer. The idea of cross-marketing is easily overlooked in medical practices. There are many ways to cross-market your practice and the best place to start is your waiting room. The waiting room is one of the […]

Facebook Facelift – Getting To Know The Timeline

Did you finally figure out how to use Facebook to promote your practice, but are confused again now that the brand pages are in the “timeline” format? While this change can be frustrating, the Facebook facelift offers more marketing power for companies. The new format allows you to customize your page, highlighting your milestones and […]

Don’t Ignore Your Online Reputation

When we ask doctors if they know where their online reputation stands, many of them tell us they are too nervous to even look. We know no one wants to read negative things about themselves, but it is vital that you pay attention to your online reputation. With more patients than ever before turning to […]

Online and Offline Medical Marketing Strategies

In order to implement a successful marketing campaign for your medical practice, it is essential to have both online and offline marketing strategies. One without the other will not provide you with optimal results. Goldman Marketing Group recommends a combination of these 7 marketing strategies: 1. Branding A complete branding overhaul benefits most of our […]

More Patients Seek Plastic Surgery Advice From Social Networks

A recent survey by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) found that more patients sough out information about plastic and cosmetic surgery procedures from social network sites, rather than asking their friends and family for suggestions. In 2011, 42% of patients received most of their information about plastic surgery from social […]

Keys to Writing a Good Press Release

Press releases are a great resource for distributing announcements about your company. Here are some tips to writing noteworthy press releases: Captivating headlines: A headline that catches readers’ eyes is integral to a good press release. If readers are not pulled in by your headline, then they are most likely not going to read the […]

A Complete Guide to Planning a Social Media Presence for Healthcare

The world of healthcare is inherently siloed,  tethered,  fragmented and prone to poor communication and collaboration.  Today, healthcare workers solve their problems via traditional methods that are often costly, inefficient, nor timely.  Increasingly, more savvy healthcare workers are looking outside the system to digital media and communities for answers, but are challenged with uncertainty over […]

Managing Your Online Reputation

The internet is a great way to add value to your company and drive patients through your door, but it can also be a dangerous place if you are not maintaining your online reputation. Online engagement with patients requires a great deal of thought, planning and execution. Here are some tips to help you maintain […]

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