Mobile Versions of Websites Affect Google Rankings

On April 21, 2015, Google implemented a new algorithm that affects each website’s page rank.  The new algorithm has everything to do with whether your website is mobile-friendly or not.  Those websites that are not mobile friendly will likely find that their page rankings are lowered.  Google announced this change and stated that “This change […]

4 Things You Can Do to Improve Your Yelp Rating

Yelp is an online review site that helps customers and patients know which companies and doctors to trust in their local region.  It’s a place where people can leave good and bad ratings about the experience they had at a particular business.  Yelp has become one of the most popular review sites available and makes […]

Reach Your Younger Patients on Instagram

You may have a Facebook and Pinterest account, but do you have an Instagram account yet? If not, it’s a great social media tool to reach your younger patients and it is quickly becoming one of the most popular social media platforms. In fact, in 2014 Instagram users grew by 50% and the number of […]

Medical Marketing Predictions for 2015

It’s that time of year again! Medical practices are looking to marketing professional for how to take their business to the next level in 2015. As a team that provides a full range of medical marketing services, from social media management to web design and printed materials, we thought it was time to voice our […]

How to Use Pinterest to Increase Traffic to Your Medical Practice

Like all popular social media platforms, Pinterest is all about the visual appeals and business professionals have found a way to use Pinterest as a successful marketing tool. The same can be true for medical professionals, but you just have to know how to make it work for the industry. Steps to Take to Increase […]

Ways to Get the Most Out of Your Online Presence

In today’s world, most people get their information online. What this means for the medical community is that an understanding of how to reach people online is vital for new patient referrals. With people spending more time at their computers and on their smartphones than ever, a strong online presence can have a huge impact. […]

Keep Calm and Carry On With Your Business Social Media

Having a strong social media presence is more important than ever for the image and reputation of doctors and healthcare organizations. Unfortunately, even the best practices run into negative comments and difficult interactions online. Handling these negative comments will play a vital role in your social media success. Responding poorly can damage your reputation and […]

Going Out of Network

Going out-of-network is a daunting yet exciting idea for many doctors around the country today.  With the new Affordable Care Act, it is a higher priority for some and a necessity for others.  Regardless of the reason, with a strategic plan dropping insurance is a very realistic option for a doctor of any specialty. A […]

The Power of Pinterest in Social Media Marketing

By now, most small businesses understand the importance of having a strong social media presence online. Not only does social media help to engage customers, develop brand identity, and improve SEO, it can also provide significant referrals to your website. If there is one social media site that businesses should be looking into, it’s Pinterest. […]

Why Conversions are Important for Your Business

If you’re attempting to engage customers and bring in business with a website and online ads, one of the most important things to understand is Google AdWords’ conversion tracking. A free tool included in AdWords, conversion tracking provides you with information about what happens after a customer clicks one of your ads. Did they purchase […]

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