Ways to Get the Most Out of Your Online Presence

In today’s world, most people get their information online. What this means for the medical community is that an understanding of how to reach people online is vital for new patient referrals. With people spending more time at their computers and on their smartphones than ever, a strong online presence can have a huge impact. […]

Keep Calm and Carry On With Your Business Social Media

Having a strong social media presence is more important than ever for the image and reputation of doctors and healthcare organizations. Unfortunately, even the best practices run into negative comments and difficult interactions online. Handling these negative comments will play a vital role in your social media success. Responding poorly can damage your reputation and […]

Going Out of Network

Going out-of-network is a daunting yet exciting idea for many doctors around the country today.  With the new Affordable Care Act, it is a higher priority for some and a necessity for others.  Regardless of the reason, with a strategic plan dropping insurance is a very realistic option for a doctor of any specialty. A […]

The Power of Pinterest in Social Media Marketing

By now, most small businesses understand the importance of having a strong social media presence online. Not only does social media help to engage customers, develop brand identity, and improve SEO, it can also provide significant referrals to your website. If there is one social media site that businesses should be looking into, it’s Pinterest. […]

Why Conversions are Important for Your Business

If you’re attempting to engage customers and bring in business with a website and online ads, one of the most important things to understand is Google AdWords’ conversion tracking. A free tool included in AdWords, conversion tracking provides you with information about what happens after a customer clicks one of your ads. Did they purchase […]

Having a Mobile Website is a Big Deal

Consciously, or perhaps without thinking about it, chances are good you browse the web on your Smartphone on a daily basis. Every so often, you come across a website that is not optimized for your mobile platform, and you find it difficult to maneuver the site, read the small text, and constantly zoom in and […]

Creating Content When You Don’t Have a Clue

Great content will help drive traffic to your website and raise awareness. It is a great way to indirectly share your professional thoughts and opinions with others in your field, and it can even help establish relationships and open new doors. Unfortunately, you might not always be able to generate fresh content on a frequent […]

Facebook Fails

We decided to compile a simple list of some of the activities we think are considered as Facebook marketing gone wrong, or, in other words, Facebook fails. While much, much more could (and deserves to) be added to the list, let’s just focus on these key points for now. Read through it and make sure […]

Facebook Ads & Brand Awareness

According to a new Ad Age survey, marketers who buy Facebook ads are more focused on building brand awareness than accumulating fans. When marketers were asked to identify their primary goal with Facebook ads, almost half of the respondents put building awareness and sentiment for their brands at the top. The other major goals mentioned […]

Challenges That Prevent Marketers From Creating Great Content

Due to an explosion in interest, the use of content marketing is rapidly becoming mainstream. But with steady growth come plenty of questions, explaining why many marketers are having some painful issues with their content creation and distribution strategies. That is why we decided to put together a short list on what is ailing marketers, while […]

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